Murakami has built up a significant reputation in the current hip-hop era by working with artists on album covers, music videos, and different clothing lines. The term also refers to the two-dimensionality of Japanese graphic art and animation, as well as to the shallow emptiness of its consumer culture.” He also works to blur the lines between high art and low art, using the superflat style to work both in fine art and commercial art scenes. In the words of art critic Hunter Drohojowska-Philp, “The term is Murakami’s own, his manifesto on the way various forms of graphic design, pop culture and fine arts are compressed - flattened - in Japan. Takashi Murakami is well known for popularizing the term superflat.
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